Applied primatology, Part Two: The Power of Freebies

I have gotten quite a bit of feedback about my post, “Applied Primatology,” which was based on work done by the behavioral economist, Dan Ariely. Positive reinforcement works upon me in exactly the way it works upon all animals; therefore I have decided to write again about Professor Ariely’s work. I am rereading “Predictably Irrational,” and this time I will be writing about Ariely’s research into the allure of “free” stuff.

via Green Barbarians: Applied primatology, Part Two: The Power of Freebies.